NISSAN NOR TH AMERICA
Fred Reinfelder Sr. Mgr.-Mktg. Comm. & Media
Rick Ash Mgr.-Mktg. Comm. & Media
TBWA\CHIAT\DAY & TEQUILA
Rob Schwartz Exec. Creative Dir.
Jon Castle Mngng. Dir.
Richard Oneill Dir.-Bdcst. Production
Mike Yagi Creative Dir.
Justin Prough Creative Dir.
Jeremiah Knight Dir.-Digital Strategy
Robbie Whiting Dir.-Interactive Devel.
Doug Speidel Exec. Creative Dir.
ROGUE MARBLE MAZE
Positioned as a means for Gen Xers to stay young and play, the
Rogue crossover SUV rocketed to the upper echelons of a
crowded segment in only six weeks despite numerous challenges.
At the heart of the campaign were iconic games from the target
audience’s youth, such as the “Marble Maze” used to make the
campaign a destination for play. This notion of play not only
appealed to Rogue’s Gen X communications target but also
to the segment’s volume target, Boomers.
Mngng. Dir.-Client Leadership
David Lang Invention
Greg Manago Dir.-Invention
IN THE MOTHERHOOD
Suave teamed up with Sprint for an unprecedented partnership to
gain mindshare – and marketshare – among moms. By building an
online community especially for moms and involving them in the
creative process, the brands became the enablers of a social
network women wanted to be a part of. The program contributed
to a growth in brand share and lifted key brand measures for
Suave. Additionally, “In the Motherhood” became the No. 1
parenting Web site visited by moms.