IBM. A LEADING BRAND. A LASTING BRAND.
How did a 107-year old technology company survive a category
that would inevitably be transformed beyond recognition? IBM
not only survived the massive change, but also shaped society
and the industry at large, using effective communications to
bring the world consistent thought leadership throughout. Today,
‘responsiveness,’‘consistency,’ and ‘commitment’ to the brand has
distinguished IBM as the 12th most valuable brand in the world,
and the #1 most valuable pure B2B brand in the world - and its
revenues are growing.
22 YEARS OF PRICELESS
Since 1997, Priceless has been one of the world’s most iconic
campaigns, and the soul of the Mastercard brand. Its power lies
in a universal truth: the most important things, money can’t buy.
Over the past two decades, this timeless insight and powerful
campaign have lived through tremendous technological and
cultural change, and evolved with the times. Today, Priceless
is not just a campaign, but a service that creates Priceless
experiences for real people. And with a new expression, Start
Something Priceless, Mastercard is ready for the next twenty years.
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