David Droga Founder & Creative Chairman
Kevin Brady Executive Creative Director
Justin Ruben Group Creative Director
Jonny Bauer Global CSO
Harry Roman-Torres Co-Head of Strategy
Jennifer Lange Strategy Director
Emily Mulvey Sr Strategist
Colleen Leddy Head of Comms Strategy
Kevin Wilkerson Sr Comms Strategist
Julie Lubbers Jr Strategist
SEIZE THE AWKWARD
Suicide is the second leading cause of death among teens. At-risk
youth feel alone, but there is one group they trust for support: their
friends. Our task: encourage teens to talk to friends who struggle
with mental health issues. But talking about mental health with
friends can be... awkward. Instead of shying away from it, we
leaned into awkwardness and showed how awkward moments
can be opportunities to help. Ultimately, we normalized mental
health conversations, making ad-aware teens 30% more likely to
speak to a friend and save a life.
YOUTH MARKETING BRONZE WINNER
TBWA\MEDIA ARTS LAB*
IPAD PRO - WHAT’S A COMPUTER?
PCs are an entrenched symbol of productivity — we assume
that if we want do “real work,” we need a laptop or a desktop.
Definitely not a tablet. That was the challenge iPad Pro — a
new kind of computer — faced. Inspired by a generation without
PC bias — who see computing in a completely different light — we
set out to challenge the computing beliefs the rest of us take for
granted. Positioning PCs in the past, we forced people to question
their own PC bias, provoking a global debate that drove search,
sentiment, awareness and sales.
ELECTRONICS (MULTI-MARKET) BRONZE WINNER