MULLENLOWE MEDIAHUB U.S.
PIE IN THE SKY
As New York’s Hometown Airline, JetBlue knows no one does pizza
like New York. That’s why we decided to fly an iconic taste of
our home – authentic New York pizza – across the country to LA.
“Pie in the Sky” was the first-ever same-day transcontinental pizza
delivery service that gave West Coasters unfamiliar with the brand
a real taste of the JetBlue experience, leading to a 22ppt increase
in “first choice,” a metric correlated with market share gain, and
earning $4.1M worth of media (8x our budget).
TRANSPORTATION SILVER WINNER
David Droga Founder & Creative Chairman
Jonny Bauer Global CSO
Chris Colliton Creative Director
Kevin Weir Creative Director
Jim Curtis Assoc Creative Director
Ryan Fitzgerald Assoc Creative Director
Devin Croda Design Director
Will Davie Group Strategy Director
Hillary Fink Sr Comms Strategist
Marianne Stefanowicz Chief Comms Officer
TRAVEL & TOURISM GOLD WINNER
DUNDEE: A TOURISM CAMPAIGN IN DISGUISE
We staged the reboot of 1986’s Crocodile Dundee in order to
show off the unique nature of Australia, and revealed during the
Super Bowl it was simply a tourism campaign in disguise. One that
became the most successful in Tourism Australia’s history.