Taylor Smith Sr Director, Xbox Global
Julie Lowe Director, Marketing Comms
Brian Wakabayashi SVP, Group Strategy Director
Ryan Ouyoumjian Assoc Strategy Director
Amy Tucker Comms Strategist
Scott Duchon CCO
Neil Bruce Creative Director
Peter Goldstein Business Director
Bryant Marcia Acct Director
Sandy Constan SVP, Global Media Lead, Microsoft
HOW TO SURVIVE THE ZOMBIE APOCALYPSE
How do you get a world tired of zombie stories excited about
another zombie video game? You don’t focus on the undead
monsters, you expose the monster within. There are tough moral
questions that every survivor must face in the apocalypse and
we used these questions to create intrigue and anticipation.
By re-framing a new entry into an overcrowded genre, State of
Decay 2 was able to go from a little-known indie game sequel
to a blockbuster hit.
ENGAGED COMMUNITY SILVER WINNER ENGAGED COMMUNITY BRONZE WINNER
SAMSUNG NOTE9 X FORTNITE
We were challenged to launch an expensive phone that didn’t
look much different from previous models, in a smartphone
market that had stopped growing. Audience research led us to the
decision to market this device to gamers: a group who would
appreciate its internal enhancements in performance. We
developed an integrated partnership with the world’s hottest game
and in turn increased pre-orders among 18-24 year olds +243% and
grew topline revenue +$144 million in a four-week period.
SAMSUNG ELECTRONICS AMERICA, INC.
R/GA NEW YORK*
PUBLICIS MEDIA, SPORTS & ENTERTAINMENT