Jennifer Lauerman Mktg. Dir., Nickelodeon Universe
Jeff Hoke VP
Maureen Bausch Exec.VP
Exec. VP/Creative Dir.
Creative Dir., Interactive
Assoc. Creative Dir./Art Dir.
SCrEAm CoLLECTor - WE WANT YoUr SCrEAm
A big idea was required to effectively reposition Nickelodeon Universe from an indoor “wee park” to a hip and cool theme park
for teens and tweens. We overcame shrinking entertainment budgets and a host of other hurdles to take Nickelodeon Universe
from a “fail-to-LMAO” in our prime target's eyes by introducing an
iconic character, the Scream Collector. His mantra,“We Want Your
Scream,” resonated with teens/tweens and became a rallying cry
for repeat visits.