vESIcare
ASTELLAS PhArmA
Gina Battiste
Tim Stauber
GLAxoSmIThkLINE
EUro rSCG ToNIC*
Paul Klein
Phil Silvestri
Rich Roth
Bill Previdi
Lindsey Kaufman
Heidi Waldusky
Laura Dartnall
Lisa Murphy
TArGETBASE
Phd
Assoc. Dir., Urology Mktg.
Product Dir., DTC Mktg.
Mngng. Dir.
Exec. Creative Dir.
Exec. Creative Dir.
Sr. Art Dir.
Copywriter
Digital Creative Dir.
Group Acct. Dir.
Planning Dir.
PIPE PEoPLE CAmPAIGN
While nearly 33 million people suffer from OAB (overactive bladder), due to stigma and embarrassment, very few are actually
speaking to their doctor. So, how do you become the #1 brand in
a category no one wants to talk about? This barrier, coupled with
a highly competitive, well-established market at VESIcare’s 2005
launch, were challenges that we faced and overcame. Our“Pipe
People” campaign has allowed us to connect with our complacent target, and in 2011, VESIcare became the #1 brand in the
entire category.
Amtrak
AmTrAk
Gail Reisman
Sr. Dir., National Advt. and
Mktg. Programs
ArNoLd WorLd WIdE*
Woody Kay Mngng. Part., CCO
Mick Sutter Sr. VP/Creative Dir.
Bill Cutter VP/Assoc. Creative Dir.
Lisa Biskin Assoc. Creative Dir.
Julia Savver Art Dir.
Pierce McManus Sr. Digital Producer
Rebecca Mabie Sr. Art Dir.
Margie Radovsky Dir. of Print Production
Cheryl Eklind Exec. VP Group Acct. Dir.
mPG/mEdIA CoNTACTS
YoU hAvE ThE rIGh T.
