mcdonald's
mCdoNALd'S CorPorATIoN
Marlena Peleo-Lazar VP, CCO
Neil Golden Sr. VP, CMO - US
Peter Sterling VP, Media
Jan Fields Exec. VP and COO, McDonald's USA
Don Thompson Pres. and COO McDonald's Corp.
ddB ChICAGo*
Todd Nonken
Bill Cimino
Pat Swindle
Don Hoffman
Carey Beck
TrIBAL ddB
omd
Sr. VP, Group Bus. Dir.
Sr. VP, Group Creative Dir.
Sr. VP, Group Strategy Dir.
Exec. VP, Mngng. Dir.
VP, Acct. Dir.
rEBUILdING AN ICoN: A LovE STor Y
In 2003 there was not a lot of joy at the company that actually
has a Chief Happiness Officer. McDonald’s business was in decline
and under attack from analysts and popular media. The truth is we
had lost our emotional advantage with consumers and it was time
for a bold move. Our now famous campaign,“I‘m lovin it,” tapped
into their unspoken love for the brand and the simple everyday
moments that add up to a great life. The rest is history: sales gains
for 32 consecutive quarters.
SUSTAINEd SUCCESS
SILvEr WINNEr
Above the Influence
offICE of NATIoNAL drUG CoNTroL PoLICY
drAfTfCB*
Suzanne Santiago
Ted Ellet
Joe Smith
Steve Schiller
Tanya White
Tim Queenan
Rich Gagnon
Keith Ross
Luke Bailey
Dana Fiore
Sr. VP, Group Mgmt. Dir.
Sr. VP, Group Media Dir.
VP, Mgmt. Dir.
Sr. VP, Sr. Acct. Planner
Sr. VP, Assoc. Rsch. Dir.
Sr. VP, Exec. Dir., Digital Strategy
Exec. VP, Exec. Dir., Media
Sr. VP, Creative Dir.
Exec. VP, Group Creative Dir.
Acct. Super.
fLEIShmAN-hILLArd
rISE ABovE ThE INfLUENCE
