rETAILEr: ShoPPEr LoYALTY ProGrAm
ShoPPEr mArkETING EffIES
SINGLE ImPACT ENGAGEmENT
Comcast Sports Network
VP, Mktg. Services
Sr. Mgr., Cause Mktg.
LEo BUrNETT/ArC WorLd WIdE*
Leslie Meredith Exec. VP, Acct. Dir.
Rich Hashimoto VP, Creative Dir.
Elizabeth Harris Sr. VP, Planning
Chad Ingram Assoc. Creative Dir.
mArS AdvEr TISING
Mgr. of Shopper Mktg.
ComCAST SPor TSNET
Lizeth Aguirre Dir. of Mktg., Comcast SportsNet
BBdo SAN frANCISCo*
Jack Harding Creative Dir.
Mike McKay Exec. VP, Exec. Creative Dir.
Page Kishiyama Assoc. Creative Dir.
Jill Rohde Acct. Super.
Sara Nicely Designer
Sam Barrett Interactive Producer
Michael Schwartz Editor
Matt Herrmann Exec. VP, Dir. of Strategy
WALk WITh WALGrEENS
Many people have wellness intentions, but not everyone does
something about it. Walgreens turned intentions into action by
creating the first loyalty program that rewards people for walking:
Walk with Walgreens. All you do is sign up, log your steps online
and earn exclusive savings at Walgreens. Walk with Walgreens
became a movement, boosting brand image across the country
and cementing Walgreens‘ commitment to taking an active role
in people’s lives. Thanks to the program, more people are walking, but most importantly, they’re walking into Walgreens stores
again and again.
WorLd ChAmPIoNShIP BABY
After a glorious 2010 baseball season that culminated with the San
Francisco Giants winning the city‘s first ever World Series, Comcast
Sports Network needed a way to keep residents interested in Giants coverage. Based on the insight that Baby Booms often follow
9 months after momentous events, we started a search for the
“Giants World Championship Baby” born exactly 9 months after
the Giants clinched it. Though the team didn’t make the playoffs
in 2011, CSN ratings during the promotional period improved by
29% over the same period in 2010.