h&r Block
h&r BLoCk
Robert Turtledove
Kathy Collins
Brad Saylor
Jennifer Crocker
fALLoN*
Chris Lawrence
Pete Leacock
Adam Chorney
Darren Spiller
Ryan Peck
Scott O'Leary
omd
CMO
VP Mktg.
Dir., Creative Services
Mgr., Creative Services
Dir. of Acct. Mgmt.
Acct. Dir.
Dir. of Connection Planning
Exec. Creative Dir.
Copywriter
Art Dir.
NEvEr SETTLE for LESS
Over the last decade, H&R Block experienced years of decline. The
brand that invented the tax preparation category was now facing
unrelenting pressure from other retail outlets and fast-growing do-it-yourself digital methods. After yet another dismal season, H&R
Block presented a challenge: Motivate a skeptical, cost-conscious
consumer to fire their current tax preparer and ask them to believe,
instead, that with H&R Block’s expertise behind them, they stood
a better chance to get more money back in their taxes. Proudly,
this brand and its people fought back (and won).
denny's
dENNY'S CorPorATIoN
Frances Allen CMO
John Dillon VP, Mktg.
Erik Jensen Dir., Advt.
Go ThAm INC.*
Lyle Tick
Marty Orzio
Daniel Mize
Alan Snitow
Merideth Peck
Julia Farber
Er WIN PENLANd
Karen Mawhinney
oPTImEdIA
Co-Pres.
CCO
Acct. Dir.
Dir. of Strategy and Innovation
Strategist
Acct. Super.
Group Acct. Dir.
hELPING AmErICA'S dINEr rE-fINd ITS SoUL
Now and then one finds a brand where everyone knows what is
but no one knows who it is. Denny’s was that brand. The company
and consumers had lost sight of what made Denny’s special. Our
charge was to rediscover the essence of the brand and recapture
the hearts and minds of working-class Americans. As often happens, we traveled a long way to discover the answer was right
under our noses. Thanks to our solution Denny’s sales will be up for
the first time in five years.
