offICE & dELIvEr Y ProdUCTS & SErvICES
BBdo NEW York*
Sam Sally Cha
Sr. Mktg. Specialist
Group Behavioral Planning Dir.
Asst. Acct. Exec.
YoUr ULTImATE CAddIE
With increasing pressure on marketing and sponsorship budgets,
FedEx wanted to ensure that their PGA sponsorship connected
with golf enthusiasts in a meaningful and measurable way. By highlighting a common golfing pain point, traveling with clubs, FedEx
let golf fans know that it offers a tangible solution. Using humor to
relay the idea that “nothing’s more important than your clubs,”
the campaign ignited conversation amongst golfers, generated
brand engagement and most importantly, helped drive pack and
ship revenue growth of almost forty times the level prior to the
Sr. Dir., Mktg. and Comm.
Head of Strategy
Exec. Creative Dir.
Copywriter/Assoc. Creative Dir.
Art Dir./Assoc. Creative Dir.
APProvEd BY YIAYIA
With “Approved by Yiayia,” Athenos gave young women a new
way to think about hummus and food in general: whatever you
eat should be made the Greek way, with respect. This simple idea
came from an integrated strategic and creative exploration built
on target values around food, enhanced by thought leaders in
food and Greek culture, synthesized in the creative process and
brought to life across media. The Athenos story is about a new
kind of brand made embraceable to culture through the power
of a simple idea.