GoodWorkS - BrANdS
BroNzE WINNEr
GoodWorkS - NoN-ProfIT
GoLd WINNEr
Walgreens
Troy Public Library
WALGrEENS
Deborah Sabo
Bonnie Gordon
VP, Mktg. Services
Sr. Mgr., Cause Mktg.
LEo BUrNETT/ArC WorLd WIdE*
Leslie Meredith Exec.VP, Acct. Dir.
Rich Hashimoto VP, Creative Dir.
Elizabeth Harris Sr.VP, Planning
Chad Ingram Assoc. Creative Dir.
STArCom (SmG)*
Courtney Ballantini
mArS AdvEr TISING
Cindy Carr
dIGITAS
Steven Boersma
LIQUIdThrEAd
Gary Hoffman
Media Dir.
Mgr. of Shopper Mktg.
Mgr., Mktg.
Dir.
Tro Y PUBLIC LIBrAr Y
LEo BUrNETT/ArC WorLdWIdE dETroIT*
Peter McHugh Exec. VP, WW Exec. Creative Dir.
Glen Hilzinger Sr. VP, Creative Dir.
Bob Veasey Sr. VP, Creative Dir.
Don Peasley VP, Acct. Dir.
Tony Booth Sr. VP, Creative Operations Dir.
Mike Davis Copywriter
Derek Tent Intern
John McClaire Creative Technologist
Rob Thiemann Copywriter
Jennifer Samra Sr. Client Project Mgr.
WALk WITh WALGrEENS
Many people have wellness intentions, but not everyone does
something about it. Walgreens turned intentions into action by
creating the first loyalty program that rewards people for walking:
Walk with Walgreens. All you do is sign up, log your steps online
and earn exclusive savings at Walgreens. Walk with Walgreens
became a movement, boosting brand image across the country
and cementing Walgreens’ commitment to taking an active role
in people’s lives. Thanks to the program, more people are walking, but most importantly, they’re walking into Walgreens stores
again and again.
Book BUrNING PAr TY
Troy Public Library would close for good unless voters approved
a tax increase. With little money, six weeks until the election, facing a well organized anti-tax group who’d managed to get two
previous library-saving tax increases to fail, we had to be bold. We
posed as a clandestine group who urged people to vote to close
the library so they could have a book burning party. Public outcry
over the idea drowned out the anti-tax opposition and created a
ground-swell of support for the library, which won by a landslide.
