AT&T
AT&T
Esther Lee
Daryl Evans
Dawn Ellerd
BBdo NEW York*
Doug Walker
Paul Matheson
David Lubars
Greg Hahn
Adam Reeves
Brandon Fowler
Robert Emerson
fLEIShmAN-hILLArd
Sr. VP, Brand Mktg. and Advt.
VP, Consumer Advt./Mktg. Comm.
Sr. Advt. Mgr.
Exec. VP, Mgmt. Dir.
Exec. VP, Dir. of Behavior Planning
Chrmn. and CCO
Exec. VP, Exec. Creative Dir.
Creative Dir.
Sr. VP, Group Acct. Dir.
Sr. VP, Exec. Producer
CoNvINCING YoUTh No T To TEx T
Texting while driving (TWD) is more dangerous than driving while
intoxicated - a serious problem people weren’t taking seriously. The
opportunity was to influence a new generation before they could
adopt the habit. So we grounded its life-ruining consequences
in the trivial nature of the texts youth consumed every day. By
focusing on whether their last text was worth ruining a life, TWD
quickly became a very public issue that thousands of youth actively pledged against, with the campaign documentary being
permanently integrated into hundreds of drivers education programs nationwide.
GoodWorkS - BrANdS
BroNzE WINNEr
American Express oPEN
AmErICAN ExPrESS oPEN
Laura Fink VP, Social Media &
Small Business Saturday
VP, Media, Content & Comm.
VP, Corp. Affairs & Comm.
VP, Americas Merchant Mktg.
VP, Americas Merchant Mktg.
Mgr., Advt. and Brand Mgmt.
Louis Paskalis
Rosa Alfonso
Penni Burns
Kathy King
Cindy Kraft
CP+B*
Rob Reilly
WW CCO
dIGITAS*
Mark Kiernan
Sr. VP Mktg.
mINdShArE
Shaunn D'Alessandro
Tobias Wolf
Principle, AIFOS
Mngng. Dir. of Strategic Planning
m Boo Th & ASSoCIATES
vITrUE
SmALL BUSINESS SATUrdAY
