fINANCIAL ProdUCTS & SErvICES
BroNzE WINNEr
GLoBAL
GoLd WINNEr
American Express oPEN
Nike football
AmErICAN ExPrESS oPEN
Laura Fink VP, Social Media &
Small Business Saturday
VP, Media, Content & Comm.
VP, Corp. Affairs & Comm.
VP, Americas Merchant Mktg.
VP, Americas Merchant Mktg.
Mgr., Advt. and Brand Mgmt.
NIkE
WIEdEN+kENNEdY*
Louis Paskalis
Rosa Alfonso
Penni Burns
Kathy King
Cindy Kraft
AkQA
mINdShArE
rAzorfISh
CP+B*
WW CCO
dIGITAS*
Mark Kiernan
Sr. VP Mktg.
mINdShArE
Shaunn D'Alessandro
Tobias Wolf
Principle, AIFOS
Mngng. Dir. of Strategic Planning
m Boo Th & ASSoCIATES
vITrUE
SmALL BUSINESS SATUrdAY
WrITE ThE fUTUrE
In 2010, as football’s biggest event approached, Nike saw the
opportunity to create a step-change in its football business. Every
football fan on the planet would be watching, cheering and talking about events in South Africa. This is a story about how leading
and inspiring conversations around the sport when it mattered
most established Nike as the leading voice in football. How it inspired a new generation of young football fans and how it create
an engaged and thriving community for the future.
