2012
Awarding Ideas That Work
Journal
Since 1968, winning an Effie has become a global symbol of achievement. Effie works to educate and share
with the industry its wisdom and definition of effectiveness by spotlighting great ideas that work and
encouraging thoughtful dialogue about the ever-changing world of marketing communications. There are
more than 40 Effie Awards programs worldwide, the Global Effie Awards and global Effie conferences.
