BEvErAGES — ALCohoL
GoLd WINNEr
Johnnie Walker
dIAGEo
Dan Kleinman
Adam Rosen
Calvin Burrel
Ryan Hunter
BBh NEW York*
Abbe Hale
Shane Chastang
Jon Pearce
Nicolas Piris
Zach Hilder
Samantha Cescau
CArAT*
WUNdErmAN
Johnnie Walker Dir. of Mktg.
Brand Dir. - Scotch Whisky Portfolio
Dir. - Consumer Planning
Johnnie Walker Brand Mgr.
Bus. Dir.
Acct. Dir.
Exec. Creative Dir.
Strategy Dir.
Assoc. Creative Dir.
Strategy Dir.
SAY IT WIThoUT SAYING IT
The Holiday season is the most competitive sales period for the
spirits industry. Everyone blazes their promotional guns, many targeting gifting-averse men. These men gift almost exclusively to
people that are important to them - bosses, brothers, and father-in-laws. But, they don’t really show emotions with their gifts. In fact,
they are emotionally constipated. With this insight, we developed
a campaign that allowed men to express themselves by gifting
Johnnie Walker. The campaign was an outstanding success, not
only for achieving record sales, but also for facilitating some emotional progress.
BrANd ExPErIENCE
SILvEr WINNEr
American Express oPEN
AmErICAN ExPrESS oPEN
Laura Fink VP, Social Media &
Small Business Saturday
VP, Media, Content & Comm.
VP, Corp. Affairs & Comm.
VP, Americas Merchant Mktg.
VP, Americas Merchant Mktg.
Mgr., Advt. and Brand Mgmt.
Louis Paskalis
Rosa Alfonso
Penni Burns
Kathy King
Cindy Kraft
CP+B*
Rob Reilly
WW CCO
dIGITAS*
Mark Kiernan
Sr. VP Mktg.
mINdShArE
Shaunn D'Alessandro
Tobias Wolf
Principle, AIFOS
Mngng. Dir. of Strategic Planning
m Boo Th & ASSoCIATES
vITrUE
SmALL BUSINESS SATUrdAY
