tRAvEL/touRISm/DEStInAtIon
SILvER WInnER

montana office of tourism

montAnA oFFICE oF touRISm

Katy Peterson;Consumer;Mktg.;Mgr.

mERCuRyCSC Jeff Welch Mike Cook George Potter Maclaren Latta Stacie Wunsch Jen Cox

CEO Interactive;Art;Dir. Content;Producer Dir.;of;Acct.;Services Acct.;Strategist Acct.;Mgr.

SpARk CommunICAtIonS Stephen Carlson;Media;Dir. Justin Cogswell;Media;Super. Dave Turman;Assoc.;Media;Dir.

Spot InquIRy montAnA: thERE'S nothIng hERE

travelocity

BRonzE WInnER

tRAvELoCIty Karrie Fox Joel Frey

mCkInnEy
Mona Hasan
Andrew Delbridge
Owen Tingle
Sean Jecko
Philip Marchington
Regina Brizzolara
Lisa Hughes
Jennifer Hazelett

voLLmER pR CLICkhERE omD

Mktg.;Comm.;Principal PR;Mgr.

Copywriter
Part.;/;Chief;Strategy;Officer
Art;Dir.
VP,;Sr.;Acct.;Planner
Exec. VP,;Group;Creative;Dir.
Sr. VP,;Dir.;of;Broadcast;Production
Exec. VP,;Group;Acct.;Dir.
VP,;Acct.;Dir.

ChooSE thE gnomE'S ADvEntuRES

For;more;than;six;years, Travelocity;has;won;by;getting;out;of;the “ cheap;tickets”;business;and;competing;in;the;“great;travel”;busi-ness,;as;represented;by;the;Roaming;Gnome. The;Great;Recession created;strong;gravity;back;to;competing;on;price. With;a;sharply reduced;budget,;we;helped;Travelocity;stay;above;the;fray;with a;social;media-centric;program;that;activated;our;core;target, the;Insiders,;to;compete;for;a;visit;by;the;Gnome;to;their;favorite destination.