Walgreens
SILvER WInnER
REtAIL
zappos.com
WALGREEnS
Kim Feil
Cindy Donohoe
Randy Roesner
Christopher Korwin
Deborah Sabo
CMO
Pharmacy Mktg.
Dir., Pharmacy Mktg.
VP Innovation Mktg.
VP, Advt. Services
ARc WoRLDWIDE
William Rosen
Leslie Meredith
Jennifer Costigan
Michael D. Starcevich
Tom Barker
Pres., CCO
Sr. VP, Acct. Dir.
Acct. Super.
Creative Dir.
Creative Dir.
StARcoM/StARcoM EntERtAInMEnt
Do Wnto Wn pARtnERS chIcAGo
DIGItAS
GILMoRE GRoUp
ARM YoURSELF FoR thE onES YoU LovE
zAppoS DEvELopMEnt, Inc.
Aaron Magness Bus. Devel. & Mktg.
Michelle Thomas Brand Mktg. Mgr.
Emily Olsen-Torch Sr. Brand Mktg. Coord.
MULLEn
Alex Leikikh
Bruce Gold
Mark Wenneker
Stephen Mietelski
Jamie Ferreira
Laura Brockway
Julie Coulton
Mngng. Part., Dir. of Acct. Service
Sr. VP, Group Acct. Dir.
Mngng. Part., Exec. Creative Dir.
Sr. VP, Group Creative Dir.
Sr. VP, Digital Creation
Sr. Brand Planner
Sr. VP, Dir. of Digital Media
hApp Y pEopLE MAkInG pEopLE hApp Y
By shining the light on the unique customer service culture of
Zappos.com and bringing a powerful idea,“Happy People Making
People Happy,” to life, we differentiated the brand and changed
consumer perceptions. Our campaign made consumers realize
that Zappos.com was much more than an online shoe vendor.
We fueled website visits (+40%), yielded a deeper sense of brand
affinity (+25%), and most importantly, drove increased levels of
non-shoe sales (+38%).
