Doritos
SILvER WInnER
FRIto-LAY
Michael Fox
Dana Allen
Mktg Dir.
Brand Mgr.
GooDb Y, SILvERStEIn AnD pARtnERS
Rick Condos Exec. Creative Dir.
Hunter Hindman Exec. Creative Dir.
Marc Sobier Assoc. Creative Dir.
Nancy Reyes Group Acct. Dir.
Ted Florea Group Brand Strategy Dir.
McKay Brown Brand Strategist
Christine Chen Group Comm. Strategy Dir.
Amanda Sklad Comm. Strategy Dir.
oMD
concERt In A bAG
toyota
to YotA MotoR SALES
Kim McCullough Corp. Mktg. Mgr.
Tim Morrison Corp. Mktg. Mgr.
Dionne Colvin National Advt. &
Strategic Planning Mgr.
SAAtchI & SAAtchI LA
Mike McKay Exec. Creative Dir.
Ryan Jacobs Creative Dir.
Sara Bamossy Sr. Acct. Planner
Nicole Scandaliato Comm. Dir.
Abbi Palmer Media Super.
Carla Tanchum Acct. Exec.
Erin Poole PR Mgr.
GREEnRoAD MEDIA
MAcDonALD MEDIA
pRIUS LAUnch – hARMon Y InStALLAtIonS
Toyota launched an all-new Prius during the worst automotive
market in 40 years, facing new “Prius Killers." Prior generations of
Prius were synonymous with environmentalism, but now it was time
to go mainstream and engage audiences in unique and innovative ways. This unprecedented and innovative outdoor campaign
welcomed people to the joyful world of Prius and demonstrated
Prius commitment to the environment by providing unique benefits to local businesses and communities. With traveling outdoor
"harmony" installations and never-been-done-before media channels, Prius surpassed goal by 5 times initial expectations.
