Lane Bryant
siLver Winner
LAne BryAnt
Jay Dunn
VP of Mktg.
ZimmermAn AdvertisinG
David Nathanson Exec. Creative Dir.
Michael Goldberg Exec. VP, CMO
Lee Gonzalez Creative Dir.
Chris Carroll Chief Client Officer
Audrey Mitchell Acct. Dir.
Richard Nez Producer
Lori Masciovecchio VP, Mngng. Dir.
Cliff Courtney Exec. VP, Chief Strategy Officer
miChAeL BernArd
Michael Bernard
Dir.
Covey entertAinment
moondoG
finAnCiAL serviCes - CArds
BronZe Winner
American express oPen
AmeriCAn exPress oPen
Julie Fajgenbaum VP, Brand & Customer Mktg.
Allison Silver Dir., Brand Strategy & Mgmt.
Thomas Monahan Sr. Mgr., Brand Strategy & Mgmt.
Alexander Chang VP, Advt.
Louis Paskalis VP, Media, Content & Comm.
Susan Hammes Dir., Media, Content & Comm.
CrisPin Porter + BoGUsky
Edward Christopher VP Group Acct. Dir.
Charles Baumberger Acct. Dir.
Kaylin Goldstein Sr. Acct. Planner
mindshAre
Tobias Wolf
diGitAs
Dir. of Strategic Planning
noBody fits yoU Like LAne BryAnt
Lane Bryant was the first specialty store that focused on a ’hard
to fit‘ plus-size woman. The average American woman is now size
14 and has many more store options, but only Lane Bryant has
the heritage and expertise to speak for her. Recognizing that
there was a brand stigma, Lane Bryant introduced Cacique, their
sexy intimates line. The controversial spot quickly made headlines
nationwide and our model appeared on major network
interviews. Our message that sexy is not a size was widely
embraced and Cacique sales soared.
AmeriCAn exPress oPen stArt BoominG CAmPAiGn
In 2009, American Express OPEN noticed that the challenging
economy had taken a tremendous toll on small business owners
and left them reeling from a bad case of recession fatigue. OPEN
recognized an opportunity to help re-energize these business
owners and designed the new ’Booming‘ campaign that would
celebrate small business resilience and stand for the spirit of
reinvention, innovation and ultimately, success. Just two months into
its launch, the interactive campaign exceeded all expectations,
enhancing brand awareness and improving brand perceptions,
and yielding improvement in product and services enrollment.
