Wheaties fuel
GenerAL miLLs, inC.
David Clark
Dan Stangler
Ben Johnson
Allison Waters
Jerri Jackson
sAAtChi & sAAtChi
Steve Mitsch
Amy Martin
Peter Hubbell
Jessica Van Dzura
Nicole Lobkowicz
PoPULAr front
frWd
VP, Mktg. Dir.
Mktg. Mgr.
Assoc. Mktg. Mgr.
Promo. Planner
Consumer Insights Mgr.
Creative Dir.
Strategic Planner
Exec. VP, Genl. Mgr.
Acct. Super.
Mgmt. Dir.
ComPUter hArdWAre
Lexmark
LexmArk
Todd Hamblin
Jose Chacon
doner
Kevin Weinman
Judy Ratcliffe
Shannon Despic
Angelo Patrona
Rob Strasberg
Janet Mockard
VP, WW Sales & Mktg.
Global Mktg. Dir.
Exec. VP, Brand Leadership
Sr. VP, Brand Leader
Sr. Project Mgr.
Art Dir.
Co-CEO/CCO
Producer
PiCAsso PiCtUres
Le Wis-GLoBAL PUBLiC reLAtions
WheAties fUeL LAUnCh CAmPAiGn
ink monsters
Lexmark transformed from being a mid-level player in the consumer market to achieving the #2 position in the higher-usage small
business segment through insight, innovation and focus on what
really mattered in their lives and bringing it to life in a disruptive
and resonate way.
