CAmPBeLL's soUP ComPAny
Darren Serrao VP/GM Sauce & Beverage
Dale Clemiss VP Beverage Mktg.
Jennifer Gordon Global Advt. Dir., Sauce & Beverage
Karen DeJesus Sr. Brand Mgr. (V8)
yoUnG & rUBiCAm ne W york
Adam Konowitz Sr. VP Global Acct. Dir.
James Caporimo Exec. Creative Dir.
Rob Schnapp Sr. VP, Creative Dir.
Juliana Cardoso Brand Planner
Laurie Newsome VP Acct. Dir.
Snigdha Gollamudi Acct. Super.
CirCLe one mArketinG
sun Life financial
sUn Life finAnCiAL
the mArtin AGenCy
Sr. VP & Head of U.S. Mktg
VP Brand Strategy & Devel.
Sr. VP, Creative Dir.
Sr. VP/Sr. Copywriter
Sr. Art Dir.
Sr. VP/Group Acct. Dir.
Sr. VP/Group Planning Dir.
Sr. VP/Assoc. Media Dir.
v8. WhAt's yoUr nUmBer?
V8, the original healthy beverage, had become old boring news
in an aggressively innovative category where even traditional
juices were touting powerful functional claims. Based on the insight
that numbers are an important measure of health, the “Numbers”
campaign visualized V8’s vegetable servings to instill the need
for people to track and raise their daily vegetable number. With
a volume growth for V8 100% Vegetable Juice and V8 V-Fusion of
3.7% and 18.8%, respectively, the “Numbers” campaign helped
increase America‘s number of daily vegetable servings as well
as V8 business numbers.
Get to kno W sUn Life
In a bleak economic landscape, Canadian based Sun Life
Financial saw an opening to seize a larger stake in the U. S. The only
problem was that nobody had ever heard of them. Enter Karl and
Miles, two Sun Life employees who loved their company so much
they hatched a brilliant yet absurd plan to make it famous. They
posted their adventure online and Sun Life’s recognition skyrocketed, especially when Miami’s Dolphin Stadium was renamed ‘Sun
Life Stadium.’ To boot, their variable annuities increased 128%, total
earnings increased 122% and annuity profits more than doubled.