SuSTAINED SuCCESS
GoLD
SuSTAINED SuCCESS
SILvER
Frontier Airlines
phillips Distilling Co.
FRoNTIER AIRLINES
Diane Willmann
GREy NyC
Shawn Couzens
Gary Ennis
Shannon Turner
Adam Benepe
Bridget Fitzpatrick
Jack Hartman
Lori Bullock
Advt. Dir.
Creative Dir.-Copywriter
Creative Dir.-Art Dir.
VP-Group Mgmt. Super.
Sr. VP
Acct. Super.
Acct. Exec.
Agency Producer
phILLIpS DISTILLING Co.
Dean Phillips Pres.-CEO
Amber Hancock Mktg. Mgr.
oLSoN
Tom Fugleberg
Chris Henderson
Derek Bitter
Jeff Berg
Kevin DiLorenzo
Mark Bubula
Steve Knapp
Rebecca Herbst
Exec. Creative Dir.
Group Creative Dir.
Creative Dir.
Creative Dir.
Pres.
Strategy Group Dir.-VP
Media Dir.-VP
Assoc. Acct. Dir.-PR
A WhoLE DIFFERENT ANIMAL
The Frontier brand needed to be built from the ground up,
increasing brand awareness while fending off current and
unforeseen competition that threatened to erode market
share and growth. The campaign strategy encouraged the
establishment of an unparalleled emotional bond in the cold,
uncaring airline industry. Six years later, after 100 TV spots and
countless other messaging, the people of Colorado continue
to want more – all of which continue to make Frontier Airlines
“A Whole Different Animal.”
CELEbRATE
Phillips Distilling literally invented flavored vodka in the 1950s. Unfortunately, the only people still drinking Phillips’ flavored vodka
60 years later were also born in the 1950s. Enter UV: our ultra-hip,
ultra-violet re-invention of this dusty spirit and a glowing example
of what happens when you get into the hands (and down the
throats) of 21-to- 30 year-old trendsetters. You create a movement
that helps your product outshine the me-too offerings from some
of the world’s highest-profile marketers and the first international
brand in your company’s nearly 100-year history.
