SINGLE MEDIA CoMpANy ACTIvATIoN
GoLD WINNER

CNN

CNN MARKETING & oN-AIR pRoMo TIoNS Scot Safon CMO-Exec. VP Andy Mitchell VP-Digital Mktg. Kristine Ellis Petrik Dir. Robert Poulton Creative Dir. Ainsley TeGrotenhuis Dir. Christina Blaisdell Asst. Mgr. Nnedike Ugoji Coord. John Dance Sr. Producer Ned Reid Graphic Designer Jennifer Martin Dir.

RET MEDIA/TuRNER bRoADCASTING CREW CREATIvE CNN.CoM - FACEbooK INAuGuRATIoN CoLLAboRATIoN The Presidential inauguration presented an equally unprecedented opportunity to not only further demonstrate CNN brand leadership as the place for news, but to connect and engage with the brand’s audience, allowing viewers to experience an historic event in an entirely new way. CNN.com’s collaboration with Facebook offered consumers the opportunity to witness the historic event first-hand while also connecting with their friends in real time, which made this not only a momentous occasion but also the largest event in internet history to date.

SINGLE MEDIA CoMpANy ACTIvATIoN
SILvER WINNER

Dove

uNILEvER Jennifer Bremner Shefali Murdia

Mktg. Dir.

Assoc. Brand Mgr.

MINDShARE Cindy Gustafson Tamera Mellish Amanda Newberg Rebecca Taylor

Dir.

Assoc. Dir.

Sr. Assoc.

EDELMAN Theresa McDonnell Alison Dunning

Sr. VP Sr. Acct. Super.

DAvIE bRo WN ENTERTAINMENT

Melissa Fallon VP

oGILvy

Danielle Gontier
Mktg. Dir.

GoSSIp GIRL: REAL NyC SToRIES REvEALED

Dove wanted to raise brand awareness and positive brand association among women in their 20s who juggle all the pressures of their personal and professional lives. Dove put those pressures into a refreshing perspective by pairing up with one of the most buzz-worthy shows on television – “Gossip Girl.” Dove partnered with the CW Network to create a microseries, featuring real women whose lives mirrored the female characters within the show. The program achieved its goal — a more positive association with the brand, and according to initial trackers, women are purchasing.