pACKAGED FooD
GoLD WINNER
pACKAGED FooD
SILvER WINNER

Foster Farms
Stouffer’s

FoSTER FARMS

Ira Brill

Dir.-Advt. & Mktg. Services

GooDby, SILvERSTEIN & pARTNERS
Hamish Chandra Brand Strategy Dir.
Ashley Weber Acct. Mgr.
Craig Mangan Copywriter
Paul Charney Assoc. Creative Dir.
Devin Sharkey Designer
Rich Silverstein Co-Chrmn.-Part.

FINEMAN pR

Lorna Bush

VP

STouFFER’S (NESTLé) Christine Dahm Brett White

Sr. VP-Mktg. Brand Dir.

JWT Walt Connelly Laura Fegley Adrian Barrow Allison Green Andrew Jones Torrey La Grange

Exec. Creative Dir.
Creative Dir.
Exec. Planning Dir.
Planner
Bus. Dir.
Acct. Dir.

ZENIThopTIMEDIA
pubLICIS CoNSuLTANTS | pR
DIGIKNoW
RyAN pARTNERShIp
SAy No To pLuMpING

REKINDLING STouFFER’S ICoNIC STATuS

For over 50 years, Stouffer’s has been the biggest name in frozen dinners. But despite its success, the brand was beginning to lose touch emotionally with hardworking, heartland moms, and this was driving up the cost of growth. What Stouffer’s needed was a new enthusiasm and a new role in mom’s life. Its story revolves around the surprising power of dinner. The mission is: Let’s fix dinner. The early results are encouraging: Stouffer’s is enjoying renewed cultural relevance and category-leading growth at double the margin initially projected for the campaign.