NEW pRoDuCT oR SERvICE
GoLD WINNER

Schick quattro for Women

SChICK WILKINSoN SWoRD
Adel Mekhail VP-N.A.
Jeffrey Chapman Global Dir.-Brand Comm.
Cindy Abella Global Segment Dir.-Women’s
Wendy Salustro U.S. Segment Dir.-Women’s

JWT Claire Capeci Jason De Turris Billy Faraut Howard Lenn

Global Business Dir.

Planning Dir.

Art Dir.

Copywriter

MEDIAEDGE:CIA

AMpLITuDE MARKETING GRoup LIppE TAyLoR

FRoM pRIvATE buZZ... To CuLTuRAL CoNvERSATIoN Schick was launching the world’s first all-in-one razor and bikini trimmer, and figuring out how to talk about this delicate subject was a challenge. It was discovered that women speak in code when it comes to “down there,” using metaphors that span irreverent to tongue-in-cheek to downright funny. Utilizing this ladiescaping language, Schick launched an integrated campaign that gave women license to talk, blog and literally sing the praises of the Schick Quattro for Women TrimStyle.

NEW pRoDuCT oR SERvICE
bRoNZE WINNER

Truvia Natural Sweetener

CARGILL Zanna McFerson Ann Tucker

Bus. Dir.-Truvia Brand Dir.-Mktg. & Comm., Truvia Brand

oGILvy & MAThER
Joe Sciarrotta Mngng. Dir.-Chief Creative Dir.
Donna Charlton-Perrin Part.-Group Creative Dir.
Tereasa Surratt Creative Dir.
Graceann Bennett Sr. Part.-Dir., Strategic Planning
Kerry O’Connell Sr. Planner
Becky Getz Sr. Part.-Dir., Acct. Mgmt.
Nicole Apple Part.-Group Acct. Dir.
Emily Monroe Mgmt. Super.