MEDIA CoMpANIES
bRoNZE WINNER
MEDIA IDEA
GoLD WINNER
SuperGuarantee
Miller high Life
SupERMEDIA
Stanton Brown
Shayne Bryant
Sandy Henjum
Scott Klein
TM ADvERTISING
Brian Renuad
Chris Cima
Jason Niebaum
April Weeks
Franny Karkosak
Erin Jackson
Dir.-Mktg. Comm.
Group Mgr.-Advt. & Branding
Exec. VP-Transformation & Mktg.
CEO
Sr. VP-Group Acct. Dir.
Creative Dir.-Art Dir.
Creative Dir.-Writer
VP-Dir. of Digital Media
Sr. VP-Dir., Media Integration
Mgmt. Super.
MILLERCooRS
Kevin Oglesby
Barrett White
Dir.-Super Premium Brands
Assoc. Brand Mgr.
SAATChI & SAATChI
Mark Rolland
Nick Miaritis
Diane Burton
Ralph Watson
Mitch Gage
Kristin Graham
VP-Mgmt. Dir.
Acct. Super.
Sr. Producer
Creative Dir.
Copywriter
Art Dir.
DIG CoMMuNICATIoNS
Jody Moore Acct. Dir.
MC MEDIA
Nathalie Gasper
upShoT
Assoc. Media Dir.
Too SooN FoR A EuLoGy
The Yellow Pages are dead, or so is said. With a devastating decline in
share of possession and usage, the Super YellowPages were fighting
a tough battle in a commodity category. SuperYellowPages
added something to its printed directories that competitors lacked
and that consumers want: the confidence of a guarantee. With
the new SuperGuarantee, the company backed the services of
its advertisers and gave consumers a reason to keep and use the
Super YellowPages. As a result, the company saw the first increase
in share of possession and usage in five years.
oNE-SECoND AD CAMpAIGN
Miller High Life endeavored to steal Budweiser’s thunder during
the Super Bowl despite Budweiser having event exclusivity and a
budget 55 times that of High Life’s during the game. High Life
sought to make an economic statement by bringing common
sense back to the Super Bowl. The “One-Second Ad” creative
idea was rooted in media innovation and successfully leveled
the playing field by sparking media wildfire. High Life volume
growth during the Super Bowl far exceeded competitors, and the
campaign generated significantly more buzz following the
game than Budweiser.
It’s nice to create work we not only like, but also produces results. At TM Advertising, we’re proud
to win Effies this year for Group Health and SuperMedia, two of our many clients who “get it.”
tm.com
M9681-1_8.25x10.875.indd 1
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M9681-1 • TM Advertising Duped from C. Cima by: byn
Path: Production2:TMAdvertising:Jobs:MJobs:M9600Jobs: Proof 4
Trim: 8. 25"w x 10.875"h Bleed: 8. 5"w x 11.125"h Live: 7. 25"w x 10"h
Page 1 of 1 Date: 5/17/10
Inks: 4/C Revised by: byn CPS CheckOut: _________
JOB #: M9681
TITLE: TM AD FOR EFFIE AWARD
PRINT PRODUCER: SHARON HIGBEE
PROJECT/TRAFFIC MGR.: SHARON HIGBEE
ART DIRECTOR: CHRIS CIMA
SHIP DATE: 5/17/10
PUBLICATION & INSERTION DATE:
Effie Award Journal
