INTERNET pRoDuCTS & SERvICES
SILvER WINNER

**E*TRADE**

E*TRADE Nicholas Utton Lea Stendahl John Clarkson

CMO
Sr. Mktg. Dir.
Strategic Mktg. Consultant

GREy NEW yoRK Tor Myhren Noel Cottrell Paul Behnen Kyle Howland Jon Holding Alissa Sheely

CCO
Exec. Creative Dir.
Sr. VP-Creative Dir.
Sr. VP-Acct. Dir.
Sr. VP-Acct. Dir.
Acct. Exec.

SpARK CoMMuNICATIoNS

Miraj Parikh Media Dir.

LEISuRE pRoDuCTS & SERvICES
SILvER WINNER

Coleman

ThE CoLEMAN Co. Jeff Willard Delaina Lee

DoNER Kevin Weinman Marissa Larson Jimmy Kollin Karen Cathel Alanna Kulas Jeremy Moy Kelly Finnigan Laura Squillace

Sr. VP-Mktg. & New Product Devel. Brand Mgr.

Exec. VP-Brand Leader
Sr. Brand Planner
VP-Creative Dir.
Assoc. Creative Dir.
Assoc. Creative Dir.
Assoc. Creative Dir.
Acct. Mgr.
VP-Dir., Interactive Operations

TAKE CoNTRoL WITh E*TRADE

E*Trade’s challenge in the midst of a recession? Inform investors they can take control of their finances at E*Trade. The campaign used the brand ambassador, the E*Trade Baby, with a combination of online and print, to reassure people they could indeed take control of their finances. It was important to drive more people to etrade.com, increase the number of accounts and make sure people heard the message. Millions of views and visits later, E*Trade saw tremendous growth in net new brokerage accounts and reached a record number of accounts and increased customer activity.

ThE oRIGINAL SoCIAL NETWoRKING SITE

For more than 100 years, when people thought of Coleman, they thought of camping. But as the brand faced intensified competition from a myriad of lower-priced store brands, it began to lose relevance with the next generation of campers. That is until research revealed the emotional bonds created around a campfire were just another form of social networking. The solution? Position Coleman as the “Original Social Networking Site.” The result: In the make-or-break summer-selling season, Coleman increased sell-through by 13%.