INFLuENCERS
SILvER WINNER
INFLuENCERS
bRoNZE WINNER
INTERNET pRoDuCTS & SERvICES
GoLD WINNER
INTERNET pRoDuCTS & SERvICES
SILvER WINNER
McAfee
bauer hockey
McAfee
Clear
McAFEE
Bob Kennedy
Dir.-Global Mktg. Programs & Advt.
bAuER
Steve Jones
Matt Smith
Dir.-Global Comm.
VP-Global Mktg.
McAFEE
Bob Kennedy
Dir.-Global Mktg. Programs & Advt.
TRIbAL DDb
Geoffrey Gougion
Mike Casey
Jonathan Linder
Mandy Whichard
oLSoN
Derek Bitter
Gary Loo Bun
Dave Bullen
Dennis Evert
Jason Grey
Matt Lundmark
Matt Nyquist
Julie Forte
CLEARWIRE
Jeff Hall
Ben Wolff
Scott Martin
Missy Walker
Mktg. Mgr.
CEO
VP-Mktg.
Mktg. Mgr.
Mngng. Dir.
Dir.-Planning
Assoc. Creative Dir.
Acct. Exec.
DDb WEST
Lisa Bennett
Mike Andrews
Daniel Mabe
Frank Brooks
Creative
Sr. Art Dir.
Art Dir.
Assoc. Technical Dir.-Interactive
Interactive Technical Dir.
Acct. Super.
Acct. Exec.
Acct. Dir.-Interactive
TRIbAL DDb
Geoffrey Gougion
Mike Casey
Jonathan Linder
Mandy Whichard
Mngng. Dir.
Dir.-Planning
Assoc. Creative Dir.
Acct. Exec.
CCO
Group Creative Dir.-Art Dir.
Copywriter
Dir.-Production
SECRET WEApoN MARKETING
Patick Adams Mngng. Dir.
Dick Sittig Founder-Creative Dir.
Cam Webb Assoc. Creative Dir.
Leah Dieterich Assoc. Creative Dir.
Stacia Parseghian Mgmt. Super.
DDb WEST
Lisa Bennett
Mike Andrews
Daniel Mabe
Frank Brooks
AppLEGATE MEDIA GRoup
CCO
Group Creative Dir.-Art Dir.
Copywriter
Dir.-Production
AKqA
MINDShARE
oMD
Over the years, hacking has grown into a multi-billion dollar
industry intent on stealing the identities and assets of anyone
online. To help people understand the magnitude of this
phenomenon, McAfee gave it a name: “H*Commerce.” The
phenomenon was brought to life through a feature-length film
that told the real life stories of hackers and their victims. The film
was promoted and housed on Stophcommerce.com which
included information on how to protect digital life with McAfee
products. In three months, brand awareness increased 150%,
ultimately redefining a brand and the category.
bAuER IS bACK
Bauer was sold by Nike and with that lost the marketing power of
the swoosh. The heritage and strength of the Bauer brand were
leveraged to connect directly to those who make them the
industry leader, the players. The campaign celebrated the brand
authenticity and superior products through social networks, in
arena placement and one-to-one communication with kids on
the ice and then let them take it from there. The result? Bauer
became stronger, more profitable and the most talked about
brand in hockey.
h*CoMMERCE
Over the years, hacking has grown into a multi-billion dollar industry intent on stealing the identities and assets of anyone online.
To help people understand the magnitude of this phenomenon,
McAfee gave it a name: “H*Commerce.” The phenomenon was
brought to life through a feature-length film that told the real life
stories of hackers and their victims. The film was promoted and
housed on Stophcommerce.com which included information on
how to protect digital life with McAfee products. In three months,
brand awareness increased 150%, ultimately redefining a brand
and the category.
WELCoME To ThE Fu TuRE
Clear, a company founded to bring super fast mobile internet
to towns across the country, was ready to launch its first market
in January 2009. Clear’s competitors were some of the biggest,
most established brands in marketing: AT&T, Verizon and Sprint.
To ensure success, it was important to create awareness,
understanding and sales and to do so quickly. After the first
seven months in market, Clear, the company no one had heard
of, exceeded every one of its first year objectives, establishing
it as a real competitor in a very crowded category.
