McAfee

McAFEE

Bob Kennedy

TRIbAL DDb Geoffrey Gougion Mike Casey Jonathan Linder Mandy Whichard

DDb WEST Lisa Bennett Mike Andrews Daniel Mabe Frank Brooks

Mngng. Dir. Dir.-Planning Assoc. Creative Dir. Acct. Exec.

CCO
Group Creative Dir.-Art Dir.
Copywriter
Dir.-Production
Group Dir.-Strategy

h*CoMMERCE

Over the years, hacking has grown into a multi-billion dollar industry intent on stealing the identities and assets of anyone online. To help people understand the magnitude of this phenomenon, McAfee gave it a name: “H*Commerce.” The phenomenon was brought to life through a feature-length film that told the real life stories of hackers and their victims. The film was promoted and housed on Stophcommerce.com which included information on how to protect digital life with McAfee products. In three months, brand awareness increased 150%, ultimately redefining a brand and the category.

bauer hockey

bAuER Steve Jones Matt Smith

oLSoN Derek Bitter Gary Loo Bun Dave Bullen Dennis Evert Jason Grey Matt Lundmark Matt Nyquist Julie Forte

Dir.-Global Comm.

VP-Global Mktg.

Creative
Sr. Art Dir.
Art Dir.
Assoc. Technical Dir.-Interactive
Interactive Technical Dir.
Acct. Super.
Acct. Exec.
Acct. Dir.-Interactive

bAuER IS bACK Bauer was sold by Nike and with that lost the marketing power of the swoosh. The heritage and strength of the Bauer brand were leveraged to connect directly to those who make them the industry leader, the players. The campaign celebrated the brand authenticity and superior products through social networks, in arena placement and one-to-one communication with kids on the ice and then let them take it from there. The result? Bauer became stronger, more profitable and the most talked about brand in hockey.