Terminix

TERMINIx Brad Cumings Stefan Figley Joe Finch Edmund Mackey Mark Allen

CMO
Dir.-Mktg.
Dir.-Mktg.
Dir.-Interactive Mktg., Servicemaster
VP-Direct Mktg. Group, Servicemaster
Dir.-Mktg. Comm.
Group Mktg. Mgr.-Global
Small & Midsize Vehicles
Brand Content & Alliances Mgr.
Car-Crossover Utility
Vehicle Events & Alliances

pubLICIS DALLAS Shon Rathbone Julia Melle Glen Day Molly Mann Chrissie Detrich

Exec. VP-Exec. Creative Dir.

opTIMEDIA SEEING IS bELIEvING

Bleed
Live
Trim
Live FoRD Mo ToR Co. Matt VanDyke Chantel Lenard Connie Fontaine Jeff Eggen TEAM DETRoIT Curt Jaksen Kerry Doyle Kristen Naimi Emilie Hamer Rick Ross Patrick Stajich MINDShARE uNDERCuRRENT ACTIoN MARKETING GRoup INFLuENCERS GoLD WINNER Ford Fiesta

Group Dir.-Brand Content
& Alliances
Sr. VP-Brand Content
& Alliances Acct. Dir.
VP-Brand Content &
Alliances & Mgmt. Super. Car/CUV
VP-Acct. Planner
Sr. VP-Group Acct. Dir.
VP-Mgmt. Super., Ford Car

FIESTA MovEMENT

To make the Ford Fiesta the best known car in the B-car segment not yet for sale in America, Ford knew that its target customers, Gen Y’ers, didn’t want to hear from them, but they did like to hear from other people like themselves. Insert the Fiesta Movement: 100 socially vibrant “agents” driving 100 pre-launch Fiestas and documenting their experiences via Facebook, Twitter, YouTube, Flickr and other social networking sites. After 31,000 pieces of original content, 3. 7 million YouTube views, 2. 8 million Twitter impressions and 117 million consumer engagements, the results speak for themselves.