houSEhoLD FuRNIShINGS & AppLIANCES
SILvER WINNER
houSEhoLD FuRNIShINGS & AppLIANCES
SILvER WINNER
brita
IKEA
ThE CLoRox Co.
Suzanne Sengelmann
Mary O’Connell
Drew McGowan
VP- Mktg.
Dir.-Interactive
Sr. Group Mgr.-PR
IKEA NoRTh AMERICA SERvICES
Leontyne Green Mktg. & Advt. Mgr.
DDb WEST
Lisa Bennett
Stacey Grier
Vicki Sanders
Mark Lewis
Mike Andrews
EDELMAN
Susan Peters
Elaine Canevaro
CCO
Chief Strategic Officer
Group Acct. Dir.
Planning Dir.
Group Creative Dir.
Exec. VP
Sr. VP
DEu TSCh INC.
Mick McCabe
Theresa Renaud
Nick Bayne
Grant Piper
Vonda LePage
Samantha Helfer
Sarah Saline
Alexis Beechen
Peter Nicholson
MEDIAEDGE:CIA
89 DEGREES
Part.-Chief Strategy Officer
Sr. VP-Group Acct. Dir.
Copywriter
Art Dir.
Exec VP-Dir., Corp. Comm.
Producer
Acct. Planner
Acct. Exec.
Creative Dir.
DRINK RESpoNSIbLy
If laid end to end, the amount of disposable plastic water bottles
Americans use each year would travel from the Earth to the Moon
and back 10 times. The absurd amount of energy wasted using
those bottles totals more than one billion dollars in plastic. That’s
enough to power 190,000 homes or the equivalent of 912 million
gallons of oil. Practical sustainability was on the rise. And seeing
that one Brita filter equals 300 bottles of bottled water, drinking
Brita instead of bottled water was clearly the responsible choice.
EMbRACE ChANGE
After completing renovations to two Washington, DC, stores in
November 2008, IKEA wanted to tell people its news. With just
over $500,000, IKEA planned its efforts to coincide with the height
of pre-inauguration fever and take advantage of concentrated
media presence. IKEA demonstrated the benefits of “Embracing
Change” with the President as inspiration and illustration. The campaign generated 500 million free media impressions locally and
across the world.
