Letter from the Chairman

In just a few days from now, eyes of the world will focus on South Africa and the 32 teams competing on the world’s biggest stage, the World Cup of Football. This global forum provides participating nations an opportunity to showcase their strategy, planning, talent and, of course, teamwork on the pitch.

Effie, much like the World Cup, is a global showcase of the world’s best teams.

We honor effective marketing communications programs and the teams behind them in more than 40 programs worldwide.

In 2010, the Global Effie Awards received entries from every corner of the globe. Entries were evaluated by international juries in London, Mexico City, New York City and Singapore. This year’s three winners feature work that ran in Argentina, Australia and China, among many other global markets.

continues to keep pace with the ever-changing industry. In 2010, we introduced two new Media Categories to reflect the ever-increasing importance of the use of media in driving effectiveness: Single Media Company Activation and Media Innovation. The former honors advertisers and media partners that knew exactly where and how to connect with their target via the assets of a single media company. The latter showcases those that had the insight and creativity to change the way a particular media channel is consumed.

Whether expanding our global footprint or adapting the competition model to keep up with industry trends, Effie looks forward to leading the global discussion on marketing effectiveness in 2011.

But first we gather to celebrate this year’s winners and all of our winning teams across the globe on a job well done.

Oh…and Come On England!

Effie continues to honor Ideas that Work in marketplaces across the globe.

In addition to our global expansion, Effie North America

With the continued expansion of Effie programs worldwide, influential global conferences like the World Effie Festival and the introduction of the Effie Effectiveness Index – the first-ever comprehensive global ranking of marketing communications effectiveness – Effie Worldwide will continue to establish first-class insights into effective marketing strategies.