GovERNMENT, INSTITu TIoNAL & RECRuITMENT
GoLD WINNER
GovERNMENT, INSTITu TIoNAL & RECRuITMENT
SILvER WINNER
Detroit public Schools
DETRoIT pubLIC SChooLS
Steve Wasko Exec. Dir.
The Ad Council–Iraq &
Afghanistan veterans of America
ThE ADvERTISING CouNCIL
Priscilla Natkins Exec. VP-Dir., Client Services
Heidi Arthur Sr. VP-Group Campaign Dir.
Deborah Leiter VP-Campaign Dir.
Tracy Della Torre Campaign Mgr.
LEo buRNETT
Jeff Cruz
George Katsarelas
Jennifer Kerasiotis
Mike Davis
Don Peasley
Matthew Wehrman
Jessica Harold
Sr. VP-Creative Dir.
Exec VP-Exec. Creative Dir.
Sr. Art Dir.
Copywriter
VP-Acct. Dir.
Acct. Super.
Sr. Acct. Exec.
bbDo NEW yoRK
David Lubars
Bill Bruce
Don Schneider
Peter Geary
Russell Messner
Daniel Horowitz
CCO-Chrmn., BBDO N. A.
CCO-Chrmn., BBDO New York
Exec. VP-Exec. Creative Dir.
Exec. VP-Sr. Acct. Dir.
Exec. VP-Sr. Acct. Dir.
Sr. Assoc.
STARCoM uSA
bERG MuIRhEAD & ASSoCIATES
IRAq & AFGhANISTAN vETERANS oF AMERICA
AoL
bRIAN ALExANDER pRoDuCTIoNS
vETERAN SuppoRT
Of the nearly two million veterans returning from Iraq and
Afghanistan, almost one-third struggle with serious mental health
issues, ranging from depression to post-traumatic stress disorder.
Although receiving early care is crucial to treatment, most veterans
worry seeking help is a sign of weakness. The challenge was
to drive awareness and traffic to a new social network where
veterans could unite and help each other transition home. In less
than one year, all goals related to donated media, site traffic and
engagement among vets were exceeded.
