GooDWoRKS — NoN-pRoFIT
SILvER WINNER
GooDWoRKS — NoN-pRoFIT
bRoNZE WINNER
Detroit public Schools
boostup
DETRoIT pubLIC SChooLS
Steve Wasko Exec. Dir.
AD CouNCIL
Tony Stamilio
Heidi Arthur
Dzu Vien Bui
Dir.-Strategic Planning , U.S. Army
Sr. VP-Group Campaign Dir.
Campaign Dir.
LEo buRNETT
Jeff Cruz
George Katsarelas
Jennifer Kerasiotis
Mike Davis
Don Peasley
Matthew Wehrman
Jessica Harold
Sr. VP-Creative Dir.
Exec VP-Exec. Creative Dir.
Sr. Art Dir.
Copywriter
VP-Acct. Dir.
Acct. Super.
Sr. Acct. Exec.
pubLICIS NEW yoRK
Michael Doody
Perry Essig
Tom Drymalski
Alec Brownstein
Jacob Maraya
Donna Lee Ubertalli
Chris Berger
Global Strategy Dir.
Sr. VP-Creative Dir.
Sr. VP-Creative Dir.
Copywriter
Art Dir.
Sr. VP-Group Acct. Dir.
VP-Integrated Production Dir.
STARCoM uSA
bERG MuIRhEAD & ASSoCIATES
@RADICAL.MEDIA
I’M IN
ThE GRADuATIoN pRobLEM — ThE DRopou T ISSuE REFRAMED
Looking at the high school graduation problem through a new
lens, the student’s perspective, prompted a change in the
conversation about the issue from one that prevented potential
dropouts to one that promoted potential graduates. As BoostUp
changed the tone of the conversation from negative to positive,
the result was more donated media, more involvement from teens
and parents on boostup.org and ultimately involvement from
the White House itself. Most important, it instilled the notion that
graduation is probable for those who believe that it’s possible.
REWARDinG thE
iDEA Of DOinG WEll
by DOinG GOOD.
COnGRAtS tO thE WinnERS Of thE 2010 GOODWORKS EffiE:
Ford Motor Company
BoostUp
Starbucks Coffee Co.
Detroit Public Schools
SunChips
People’s City Mission
...and all of the 2010 Effie Winners.
For updates on great branding interwoven with good deeds, visit Ad Age’s
blog, Good Works, dedicated to highlighting delvelopments in corporate social
responsibility and cause marketing. ADAGE.COM/GOODWORKS
