GLobAL
bRoNZE
GLobAL
bRoNZE

Earth hour, WWF
pedigree

WWF — EARTh houR Andy Ridley Elizabeth Potter

Exec. Dir.-Earth Hour Global Brand Dir.-Earth Hour Global

pEDIGREE Luc Mongeau Deb Crew Leon Kraig John Anton Fiona Hughes Doug Milne

Pedigree Global Brand Leader Pedigree U.S. Pedigree LatAm Pedigree U.S. Pedigree U.K. Pedigree Mexico

LEo buRNETT SyDNEy
Todd Sampson
Scott Davis
Amanda Quested
Sam McGown
Andy DiLallo
Jay Benjamin
Kieran Antill
Michael Cannning

CEO
Head of Strategy
Group Bus. Dir.
Sr. Bus. Mgr.
Co-Exec. Creative Dir.
Co-Exec. Creative Dir.
Sr. Art Dir.
Sr. Copywriter

TbWA Chris Adams Margaret Keene Suzanne Powers Patrick Collins

Group Creative Dir.

Global Strategy Dir.

WW Mngng. Dir.

STARCoM MEDIAvEST GRoup LEo buRNETT ChICAGo ThE NIGh T ThE WoRLD WENT DARK

pEDIGREE ADop TIoN DRIvE

Pedigree set out to prove to the world that it was more than just a dog food company; it needed to prove it was a dog-loving company. So the brand gave a voice to the millions of dogs around the world that need it most: those in need of homes. The campaign raised awareness of the problem, established a real emotional connection with consumers and, most importantly, helped thousands of dogs get adopted worldwide. Proving what’s good for dogs is good for business, these efforts led to increased sales.