FINANCIAL SERvICES — pRoDuCTS & SERvICES bRoNZE WINNER
GLobAL
GoLD WINNER
Allstate Insurance Co.
IbM Corp.
ALLSTATE INSuRANCE Co.
Lisa Cochrane VP-Integrated Mktg. Comm.
Nancy Abraham Asst. VP-Integrated Mktg. Comm.
Nancy Ryan Media Dir.-Integrated Mktg. Comm.
Jennifer Egeland Dir.-Integrated Mktg. Comm.
IbM CoRp.
John Kennedy
Sharon Driscoll
Ann Rubin
Matt Michaels
VP- Corp. Mktg.
WW VP-IBM Systems & Technology
VP-Brand Expression & Global Advt.
Asia-Pacific Consolidated Advt. Dir.
LEo buRNETT uSA
Charley Wickman
Jeanie Caggiano
Mikal Pittman
Kevin Zier
Susan Stefaniak
Mike Siska
Exec. VP-Exec. Dir.
oGILvy & MAThER
Susan Westre
Tom Godici
Greg Ketchum
Lou Aversano
Michael Dobak
Ashley Wood
WW Exec. Creative Dir.
Exec. Creative Dir.
Exec. Creative Dir.
Global Mngng. Dir.
Mngng. Dir.-N. A.
Part.-Sr. Strategic Planner
STARCoM WoRLDWIDE
NEo
MINDShARE
ouR STAND AFFoRDAbILITy pRoGRAM
LET’S buILD A SMARTER pLANET
In 2008, IBM recognized a unique opportunity to provide new
leadership where leadership was urgently needed: specifically, to
educate the world that the technology existed today to make the
systems of the world, such as energy, traffic, education and water,
work better, work smarter. IBM had the technology and know-how
to “Build a Smarter Planet” if it could just muster the will to build
it. As a result: the “Smarter Planet” strategy has expanded IBM’s
market potential by as much as 40% globally, or $2.3 billion dollars.
