Allstate Insurance Co.

ALLSTATE INSuRANCE Co.

Lisa Cochrane VP-Integrated Mktg. Comm.

Nancy Abraham Asst. VP-Integrated Mktg. Comm.

Nancy Ryan Media Dir.-Integrated Mktg. Comm.

Jennifer Egeland Dir.-Integrated Mktg. Comm.

LEo buRNETT uSA
Charley Wickman
Jeanie Caggiano
Mikal Pittman
Kevin Zier
Susan Stefaniak
Mike Siska

Exec. VP-Exec. Dir.

STARCoM WoRLDWIDE ouR STAND AFFoRDAbILITy pRoGRAM

IbM Corp.

IbM CoRp. John Kennedy Sharon Driscoll Ann Rubin Matt Michaels

oGILvy & MAThER
Susan Westre
Tom Godici
Greg Ketchum
Lou Aversano
Michael Dobak
Ashley Wood

NEo MINDShARE

WW VP-IBM Systems & Technology VP-Brand Expression & Global Advt. Asia-Pacific Consolidated Advt. Dir.

WW Exec. Creative Dir.

Exec. Creative Dir.

Global Mngng. Dir.

Mngng. Dir.-N. A.

Part.-Sr. Strategic Planner

LET’S buILD A SMARTER pLANET

In 2008, IBM recognized a unique opportunity to provide new leadership where leadership was urgently needed: specifically, to educate the world that the technology existed today to make the systems of the world, such as energy, traffic, education and water, work better, work smarter. IBM had the technology and know-how to “Build a Smarter Planet” if it could just muster the will to build it. As a result: the “Smarter Planet” strategy has expanded IBM’s market potential by as much as 40% globally, or $2.3 billion dollars.