Lee Jeans
LEE JEANS
Liz Cahill
Mark Lopez
VP-Mktg. Comm.
Mktg. Mgr.
oLSoN
Mark Bubula
Bonnie Hoffman
Kreeti Shakya
Julie Forte
Leslie Luoto
Ross Teichner
Jeffery Isham
Joe Song
VP-Strategy Group Dir.
Sr. Writer
Art Dir.
Acct. Dir.-Interactive
Sr. Information Architect
Assoc. Technical
Creative Dir.-Interactive
Back End Developer
Back End Developer
ThE NEW LEE.CoM
Lee Jeans is a denim brand with a dusty image and declining
awareness that’s been de-positioned for decades by countless
other, far more hip, up-and-coming labels. And it’s dependent on
a retail channel that’s folding like a pair of cheap slacks. So Lee
Jeans turned to the channel it could control — its own web site,
now the ultimate online retail experience where people can let
go of their insecurities, be inspired by real stories of people like
them and ultimately slip into a pair of jeans that fits them perfectly.
FINANCIAL SERvICES — CARDS
SILvER WINNER
American Express open
AMERICAN ExpRESS opEN
Marcy Shinder VP-Brand Mktg. & Strategy
Jason Rudman Dir.-Open Forum Strategy & Planning
Jeff Klainberg Sr. Mgr.-Brand Mktg. & Strategy
Brian Lenhart Mgr.-Brand Mktg. & Strategy
Deborah Curtis VP-Advt.
Mark Bisard Counsel
CRISpIN poRTER + boGuSKy
Jeff Benjamin VP-Interactive Exec. Creative Dir.
Matt Walsh VP-Experience Dir.
Tiffany Kosel VP-Creative Dir.
FEDERATED MEDIA pubLIShING
James Gross VP-Ad Products & Sales
MINDShARE
oGILvy & MAThER
DIGITAS
AMERICAN ExpRESS opEN FoRuM
