S: 7. 25 in
T: 8. 25 in
B: 8. 5 in
CoMpu TER SoFTWARE
SILvER WINNER
CoMpu TER SoFTWARE
bRoNZE WINNER
IbM Corp.
Solid Works
IbM CoRp.
Sharon Driscoll
Rachel Larkin
Buell Duncan
VP-Demand Programs
Program Dir.-WW Advt.
VP-Mktg.-IBM Software Group
SoLIDWoRKS
Corinne Fandel
Mktg. Comm. Mgr.
oGILvy & MAThER
Tom Godici
Greg Ketchum
Rob Jamieson
Patrick O’Donnell
David Beatus
Jamison Duffield
Ashley Wood
Sr. Part.-Group Creative Dir.
Sr. Part.-Group Creative Dir.
Sr. Writer
Sr. Part.-Exec. Group Dir.
Sr. Part.-Mktg.
Part.-WW Mktg. Dir.
Sr. Planner
SMALL ARMy
Steve Kolander
Jeff Freedman
Bruce Gray
Sam Pitino
Charles Wittenmeier
Ben Raynes
Tania O’Brien
Kosta Katehis
Stephen Caldwell
VP-Creative Dir.
Mktg. Principal
Assoc. Creative Dir.-Copywriter
Art Dir.
Dir.
Producer
Editor
Studio Designer
Interactivist
AND TODAY,
YOUR ACCOMPLISHMENTS
WILL BE RECOGNIZED.
WooDLAND CREATuRES
On average, data centers consume 100 times more energy per
square foot than a typical office building, and 89% of businesses
had no idea. The I T managers in charge didn’t care, because they
weren’t paying the bills. So how to get them to buy IT software
designed specifically to save energy? Make them the energy-saving hero in the eyes of their boss.
3DuDES GoNE 3D
The main goal of this engineering software advertising campaign
was to increase brand awareness and continue to help build
community among design engineers in a highly competitive
category. At the center of “3Dudes Gone 3D” is a microsite and
individual webisodes. Instead of being only a print ad campaign
that highlights features and functionality, the series entertained
and engaged engineers in a way that they were comfortable with.
As a result, Solidworks firmly established itself in the engineering
cultural landscape.
STANDING OUT
IS NO EASY TASK.
BUT YOU DID IT.
YOU ROSE TO THE TOP.
S: 10 in
T: 10.875 in
B: 11.125 in
CONGRATULATIONS
TO ALL THE WINNERS FROM
CISCO AND OGILVY.
Personnel / Approvals Init | Date Version
Title A
EFFIE Awards Program Ad
CSC_BRA_09122_EFFIEsProgramAd_
Artist Date & Time
None
Filename
Chief Creative Officer
D. Burrier
Typography
Creative Director / AD
-
Creative Director / CW
-
Art Director
R. Smith
Copywriter
S. Bergen
Project Manager
A. Welsh
Studio 1st
B. Hutchens
Comic Strip MN (Regular) pt.
pt.
pt.
pt.
pt.
pt.
5-14-2010 4:00 PM Phil.Libertore
Studio Rev
Phil.Libertore
Studio Manager
A. Ertzan
Proofreader / QC
N. Sundquist
Print Producer
G. Dermer
Art Buyer
-
Account Executive
-
Account Supervisor
-
Printout Scale
Mgmt Supervisor
None
Client
Per Acct. Team
InDesign Version: CS3
Ogilvy | Red Works West Los Angeles: 3530 Hayden Avenue, Culver City, California 90232 + 1.310.280.2200 | San Francisco: 111 Sutter Street, San Francisco, California 94104 + 1.415.782.4700
CSC.CSCBRA.09122.K.011
Mechanical Job
Client
Campaign
Cisco - Ogilvy
The Realm
Product
Brand
Market
None
Ogilvy Los Angeles
None
None
Live
Trim
Bleed
Gutter
Media
Format
Scale
Actual
7. 25 in x 10 in
8. 25 in x 10.875 in
8. 5 in x 11.125 in
None
Magazine
Other
None
8. 25” x 10.875”
Headline
Subhead
Body Copy
Legal
Copy 1
Copy 2
Content
Placed Art
back_13.psd (51%; 141 ppi; CMYK),
back_41_r1.psd (35%, -35%; 205
ppi, -206 ppi; CMYK), back_20.psd
(27%; 266 ppi; CMYK), back_2.psd
(18%; 400 ppi; CMYK), back_34.psd
(31%; 232 ppi; CM YK), back_6.psd
(40%; 180 ppi; CM YK), team_r1.psd
Inks
Cyan
Magenta
Yellow
Black
