IbM Corp.
IbM CoRp.
Sharon Driscoll
Rachel Larkin
Buell Duncan
oGILvy & MAThER
Tom Godici
Greg Ketchum
Rob Jamieson
Patrick O’Donnell
David Beatus
Jamison Duffield
Ashley Wood
VP-Demand Programs
Program Dir.-WW Advt.
VP-Mktg.-IBM Software Group
Sr. Part.-Group Creative Dir.
Sr. Part.-Group Creative Dir.
Sr. Writer
Sr. Part.-Exec. Group Dir.
Sr. Part.-Mktg.
Part.-WW Mktg. Dir.
Sr. Planner
CoMpu TER SoFTWARE
Solid Works
SoLIDWoRKS
Corinne Fandel
SMALL ARMy
Steve Kolander
Jeff Freedman
Bruce Gray
Sam Pitino
Charles Wittenmeier
Ben Raynes
Tania O’Brien
Kosta Katehis
Stephen Caldwell
VP-Creative Dir.
Mktg. Principal
Assoc. Creative Dir.-Copywriter
Art Dir.
Dir.
Producer
Editor
Studio Designer
Interactivist
WooDLAND CREATuRES
On average, data centers consume 100 times more energy per
square foot than a typical office building, and 89% of businesses
had no idea. The I T managers in charge didn’t care, because they
weren’t paying the bills. So how to get them to buy IT software
designed specifically to save energy? Make them the energy-saving hero in the eyes of their boss.
3DuDES GoNE 3D
The main goal of this engineering software advertising campaign
was to increase brand awareness and continue to help build
community among design engineers in a highly competitive
category. At the center of “3Dudes Gone 3D” is a microsite and
individual webisodes. Instead of being only a print ad campaign
that highlights features and functionality, the series entertained
and engaged engineers in a way that they were comfortable with.
As a result, Solidworks firmly established itself in the engineering
cultural landscape.
