booMER+
bRoNZE WINNER
bRAND ExpERIENCE
SILvER WINNER
bRAND ExpERIENCE
bRoNZE WINNER
bRAND ExpERIENCE
bRoNZE WINNER
Toyota venza
Frito-Lay Women’s portfolio
Gatorade
u.S. Army
Toyo TA Mo ToR SALES
Doug Frisbie Natl. Social Media
& Mktg. Integration Mgr.
Sr. Advt. Admin.
Interactive & Strategy Admin.
GAToRADE
Sarah Robb O’Hagan
Carla Hassan
CMO
Dir.-Gatorade Comm.
u.S. ARMy, oFFICE oF ThE CMo
Maj. Larry Dillard Project Officer
Chigusa Mares
Kimberly Kyaw
FRITo-LAy NoR Th AMERICA
Gannon Jones VP-Mktg.
Becky Frankiewicz VP-Women’s Portfolio Mktg.
Julie Saliba Dir.-Innovation
Marissa Jarratt Brand Mgr.-Women’s Portfolio
Cindy Dyer Mgr.-Strategy & Insights
SAATChI & SAATChI LA
Rebecca Albert Idea Mgmt. Super.
Kristen Hoy Acct. Exec.
Chris Nicholls Assoc. Media Dir.
Chris Thornton Interactive Media Super.
Adam Bauer Interactive Media Planner
Scott Huebscher Creative Dir.
Erich Funke Creative Dir.
JuNIpER pARK
Jill Nykoliation
Terry Drummond
Alan Madill
Barry Quinn
Agatha Wronecka
TbWA\ChIAT\DAy
Lee Clow
Carisa Bianchi
Jimmy Smith
Brent Anderson
Steve Howard
Brian O’Rourke
Amy Farias
Dan Teng
Global Dir.-Media Arts
Pres.
Group Creative Dir.
Assoc. Creative Dir.
Assoc. Creative Dir.
Sr. Bdcst. Producer
Mgmt. Super.
Acct. Planner
IGNITED
Eric Johnson
John Carlisle
Brynn Harris
Brad Gottesman
Mike Wolfsohn
Matt Garthoff
Jarrett Farls
Oogie Lee
Matt Hrushka
Pres.
Acct. Dir.
Dir.-Experiential Mktg.
Mgr.-Experiential Mktg.
Exec. Creative Dir.
Group Creative Dir.
Assoc. Creative Dir.
Design Dir.
Dir.-Technology
FLEIShMAN-hILLARD
ThE SCENIC Rou TE
MSN bRAND ENTERTAINMENT ExpERIENCE TEAM
oMD
REvEILLE pRoDuCTIoNS
AppETITE FoR LIFE
oNLy IN A WoMAN’S WoRLD
With research showing women increasingly avoiding the chip
aisle, Frito-Lay set out to reconnect with female consumers. The
web-based “Only In A Woman’s World” comedy series engaged
consumers beyond traditional advertising delivering content that
embraced the quirks and idiosyncrasies that truly make women
who they are. This series forged new tight-knit relationships with
female consumers that have them reconsidering Frito-Lay
products altogether.
GAToRADE REpLAy
It almost sounds like blasphemy, but Gatorade wasn’t looking to
improve sales or gain a percentage increase in product awareness. They were, after all, the No. 1 sports drink brand for 43 straight
years. In an effort to reignite the athletic spark both in Gatorade
and in those who drank it, Gatorade created the ultimate product
demonstration.“Replay” was a brand experience that lasted three
months, as Gatorade gave one of the nation’s most heated rivals
the chance to replay the biggest game of their lives, 15 years later.
ThE ARMy ExpERIENCE CENTER — Sho WCASING ToDAy’S ARMy
The U.S. Army needed an innovative way to communicate its
values, resources and career opportunities to a new generation
of Americans. Conceived and built over a 10-month period in
the Franklin Mills Mall in Philadelphia, the Army Experience Center
(AEC) is a 14,500-sq. ft. technology and education center that
immerses visitors in an experience that shatters outdated stereotypes and starts new career conversations. With its touch screen
kiosks, state-of-the-art presentation facilities, community events
and high-action simulators, the AEC is bringing new ideas and
processes to the larger Army recruiting enterprise.
