Toyota venza
Chigusa Mares
Kimberly Kyaw
SAATChI & SAATChI LA
Rebecca Albert Idea Mgmt. Super.
Kristen Hoy Acct. Exec.
Chris Nicholls Assoc. Media Dir.
Chris Thornton Interactive Media Super.
Adam Bauer Interactive Media Planner
Scott Huebscher Creative Dir.
Erich Funke Creative Dir.
MSN bRAND ENTERTAINMENT ExpERIENCE TEAM
REvEILLE pRoDuCTIoNS
bRAND ExpERIENCE
SILvER WINNER
Frito-Lay Women’s portfolio
FRITo-LAy NoR Th AMERICA
Gannon Jones VP-Mktg.
Becky Frankiewicz VP-Women’s Portfolio Mktg.
Julie Saliba Dir.-Innovation
Marissa Jarratt Brand Mgr.-Women’s Portfolio
Cindy Dyer Mgr.-Strategy & Insights
JuNIpER pARK
Jill Nykoliation
Terry Drummond
Alan Madill
Barry Quinn
Agatha Wronecka
oMD
AppETITE FoR LIFE
oNLy IN A WoMAN’S WoRLD
With research showing women increasingly avoiding the chip
aisle, Frito-Lay set out to reconnect with female consumers. The
web-based “Only In A Woman’s World” comedy series engaged
consumers beyond traditional advertising delivering content that
embraced the quirks and idiosyncrasies that truly make women
who they are. This series forged new tight-knit relationships with
female consumers that have them reconsidering Frito-Lay
products altogether.
