bEvERAGES — ALCohoL
GoLD
bEvERAGES — ALCohoL
SILvER WINNER

Miller high Life
Sobieski

MILLERCooRS Kevin Oglesby Barrett White

Dir.-Super Premium Brands Assoc. Brand Mgr.

IMpERIAL bRANDS Chester Brandes Timo Sutinen

Pres.-CEO VP-Mktg. & Bus. Devel.

SAATChI & SAATChI Mark Rolland Nick Miaritis Diane Burton Ralph Watson Mitch Gage Kristin Graham

VP-Mgmt. Dir. Acct. Super. Sr. Producer Creative Dir. Copywriter Art Dir.

METER INDuSTRIES Marty Weiss Andrea D’Aquino Mike Clancy Brian Avenius Erin Hall Earl Marona Jr.

Pres.-Creative Dir.
Sr. Art Dir.
Sr. Writer
Mngng. Dir.
Designer
Client Services

DIG CoMMuNICATIoNS

Jody Moore Acct. Dir.

hoRIZoN MEDIA
CK-pR
MC MEDIA

upShoT oNE-SECoND AD CAMpAIGN

TRu Th IN voDKA

In a category with over 300 new introductions since 2003, the trade and consumers clearly did not need another vodka. Yet vodkas kept cropping up with more and more ridiculous claims. This campaign for Sobieski, an unheard of Polish vodka, debunks many of the myths and gimmicks surrounding overpriced vodkas and urges consumers to focus on what’s in the bottle. By the end of August 2009, case sales more than doubled from the previous year, making Sobieski one of the fastest-growing vodkas in the U.S.