GooDby, SILvERSTEIN & pAR TNERS
Matt Herrmann Deputy Dir.-Brand Strategy
Todd Grantham Assoc. Dir.-Acct. Mgmt.
Cris Logan Art Dir.
Thomas Kemeny Copywriter
Jim Elliott Creative Dir.
Susan Ogren Acct. Mgr.
Dino Spadavecchia Sr. Art Dir.
Alex Flint Sr. Copywriter
Chris Bruyere Acct. Dir.
Brand Comm. Mgr.
Mini Mktg. Comm. Mgr.
bu TLER, ShINE, STERN & pAR TNERS
John Butler Exec. Creative Dir.
Steve Mapp Assoc. Creative Dir.
Lyle Yetman Assoc. Creative Dir.
Traci Hill Assoc. Strategy Dir.
Chris Cardinal Group Acct. Dir.
Lynda Richardson Media Dir.
CARFuN Foo TpRINT
In 2008, one in four people considering the Mini was also cross-shopping the Prius. Cultural values were clearly moving toward
being more environmentally responsible, and the fun of driving
was getting lost in the shuffle. The “Carfun Footprint” campaign
proved that you don’t have to sacrifice fun in order to be green
and that Mini offers the best “Carfun Footprint” on the road. The
campaign doubled Mini’s brand consideration among environmentally minded car shoppers and led the brand to significant
sales growth during industry-wide declines.
When we all line up, great things happen. Millward Brown is proud to
support effectiveness in advertising at its most groundbreaking and
collaborative. Congratulations to all of this year’s Effie Award winners.
EFFIE 2010 V4.indd 1
5/13/10 1:17: 27 PM
DATE: 05/13/10 FILE NAME: EFFIE 2010 V4.indd
SIZE FLAT: 8. 25” x 10.875” SIZE FINISHED: 8. 25” x 10.875” –– OUTPUT AT 100%
FONTS: TF Forever Family CE / Univers Family (Slug Only)
CLIENT: Millward Brown JOB NAME: EFFIE 2010 V4.indd
ELEMENT: Full Page Ad
AD: PM PRODUCTION: PM AE: KK
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