hyundai

GooDby, SILvERSTEIN & pAR TNERS
Matt Herrmann Deputy Dir.-Brand Strategy
Todd Grantham Assoc. Dir.-Acct. Mgmt.
Cris Logan Art Dir.
Thomas Kemeny Copywriter
Jim Elliott Creative Dir.
Susan Ogren Acct. Mgr.
Dino Spadavecchia Sr. Art Dir.
Alex Flint Sr. Copywriter
Chris Bruyere Acct. Dir.

INITIATIvE ASSuRANCE

Mini

MINI uSA Jim McDowell Trudy Hardy Jennifer Layton Kate Alini

VP-Mini USA
Mgr.-Mini Mktg.
Brand Comm. Mgr.
Mini Mktg. Comm. Mgr.

bu TLER, ShINE, STERN & pAR TNERS John Butler Exec. Creative Dir. Steve Mapp Assoc. Creative Dir. Lyle Yetman Assoc. Creative Dir. Traci Hill Assoc. Strategy Dir. Chris Cardinal Group Acct. Dir. Lynda Richardson Media Dir.

CARFuN Foo TpRINT

In 2008, one in four people considering the Mini was also cross-shopping the Prius. Cultural values were clearly moving toward being more environmentally responsible, and the fun of driving was getting lost in the shuffle. The “Carfun Footprint” campaign proved that you don’t have to sacrifice fun in order to be green and that Mini offers the best “Carfun Footprint” on the road. The campaign doubled Mini’s brand consideration among environmentally minded car shoppers and led the brand to significant sales growth during industry-wide declines.