MINNESOTA WILD
Matt Majka
John Maher
Wayne Petersen
Operating Officer
Sr. Dir.-Brand Mktg.
Dir.-Events & Promo.
AT&T
Jamie Butcher
Eric Fernandez
Deborah Buentello
VP-Brand & Sponsorships
Exec. Dir.-Sponsorships
Assoc. Dir.-Sponsorships
OLSON
Laura Terry
Hans Engebretson
Derek Bitter
Brian Hurley
Tom Fugleberg
Steve Knapp
Acct. Dir.
Acct. Super.
Creative Dir.
Sr. Art Dir.
Exec. Creative Dir.
Media Dir.-VP
THE MARKETING ARM
Chris Smith
Jenna Kampfschulte
Adrienne Barber
Jennifer Swinton
Brian Hutchinson
GSD&M IDEA CITY
Erika Shepler
Galen Adams
FLEISHMAN-HILLARD
RAZORFISH
Chief Strategy Officer
Dir.-Activation
Acct. Super.-Activation
Sr. Acct. Exec.-Activation
Acct. Super.-Activation
Acct. Super.
Sports Buying Dir.
THE STATE OF HOCKEY
Skepticism of pro sports was rampant when Minnesota hockey fans
had their team, the North Stars, stolen by Dallas. To launch a new
team, the fans' passion became the focus as another community was
created in which fans really felt a part of the team. It made the Wild
one of the most successful NHL franchises, setting an attendance
record the inaugural season. Every home game has sold out ever
since. Now in “The State of Hockey,” it's not skepticism that prevails,
but the belief in “our” team.
WORLD'S LOUDEST PEP RALLY
The challenge: Activate AT&T's college football partnerships, drive
consumer engagement and create target-relevant exclusive
content that could be delivered across three screens: wireless,
broadband and TV. The solution was the chance to win something
so compelling – a pep rally featuring Dave Matthews Band – and
drove participation at universities across the country. The “World’s
Loudest Pep Rally” received more than 3 million invitations and was
streamed live from West Point last November.
