Sr. Dir.-Brand Mktg.
Dir.-Events & Promo.
VP-Brand & Sponsorships
Sr. Art Dir.
Exec. Creative Dir.
THE MARKETING ARM
GSD&M IDEA CITY
Chief Strategy Officer
Sr. Acct. Exec.-Activation
Sports Buying Dir.
THE STATE OF HOCKEY
Skepticism of pro sports was rampant when Minnesota hockey fans
had their team, the North Stars, stolen by Dallas. To launch a new
team, the fans' passion became the focus as another community was
created in which fans really felt a part of the team. It made the Wild
one of the most successful NHL franchises, setting an attendance
record the inaugural season. Every home game has sold out ever
since. Now in “The State of Hockey,” it's not skepticism that prevails,
but the belief in “our” team.
WORLD'S LOUDEST PEP RALLY
The challenge: Activate AT&T's college football partnerships, drive
consumer engagement and create target-relevant exclusive
content that could be delivered across three screens: wireless,
broadband and TV. The solution was the chance to win something
so compelling – a pep rally featuring Dave Matthews Band – and
drove participation at universities across the country. The “World’s
Loudest Pep Rally” received more than 3 million invitations and was
streamed live from West Point last November.