CHICK-FIL-A
Mary Clancy Peak
Greg Ingram
David Salyers
Steve Robinson
THE RICHARDS GROUP
Dennis Walker
Ron Henderson
Stan Richards
Sr. Consultant Advt. & Campaigns
Sr. Mgr.-Mktg. Programs
VP-Field Operations
Sr. VP-Mktg.
Creative Group Head
Creative Group Head
Prin.-Founder
U.S. Marine Corps
U.S. MARINE CORPS
Maj. Genl. Robert E.
Milstead
Lt. Col. Michael Zeliff
Commanding Genl., Marine Corps
Recruiting Command
Asst. Chief of Staff-Advt.
JWT ATLANTA
Tony Accurso
Carl Warner
Marshall Lauck
Randy Shepard
MINDSHARE
Steve Harding
RMG ATLANTA
Jay Cronin
Tobei Arai
UNIWORLD GROUP
Herman Morales
Co-Pres.-COO
Co-Pres.-Exec. Creative Dir.
Mgmt. Dir.
Dir.-Strategic Planning
Mngng. Dir.-Media
Mngng. Dir.
Acct. Dir.
Group Acct. Dir.
EAT MOR CHIKIN
This campaign is the story of how renegade cows use any means at
their disposal to persuade humans to eat chicken instead of beef.
In their 13-year quest for self-preservation, the cows have effectively
pointed people to Chick-fil-A to win appetites away from burgers.
The result of their efforts is evident through same-store sales growth
that more than tripled the pre-campaign trend, sales percentage
increases outpacing the competition two-fold and three-fold and a
total sales increase of almost 600% since launch.
THE FEW. THE PROUD. THE MARINES
Since fiscal 1998, Marine Corps Recruiting Command has met its
annual recruiting goal every year while maintaining the highest
enlistment standards and sustaining a commanding lead in the
Tough Elite brand attribute category among all service branches.
These goals have been met despite the varying conditions of the
economic, global and political landscape and across two
generational archetypes whose attitudes and motivations
differ greatly from one another.
