WILLIAM WRIGLEY JR. CO.
Joe Gottschalk Consumer & Mkt. Insights Dir.-N. Amer.
Vic Mehren Mktg. Dir.
Lucas Erickson Sr. Mktg. Mgr.
ENERGY BBDO
Ulli Appelbaum
Chris Reed
Jamie Goebel
Stacey Hall
Shannon Smiley
Barney Ashton
Anthony Glynn
MINDSHARE
HUNTER PR
FUEL INDUSTRIES
GMR MARKETING
Sr. VP-Planning Dir.
Sr. VP-Acct. Dir.
Acct. Super.
Acct. Exec.
Planner
Copywriter
Board Acct. Dir.
5: STIMULATE YOUR SENSES
The challenge was to break out of the functional constraints of the
gum category to build a brand recognized as a meaningful part of
the lives of teens and regain their lost consumption. This integrated
marketing campaign was created to grab hold of this audience
and plunge them into a world of sensory experimentation. The work
shows that the 5 brand is more than just gum. It embodies the
explorer mindset. The Wrigley sales team has called 5 the most
successful launch in Wrigley history.
FRITO-LAY
Gannon Jones
Dave Skena
JUNIPER PARK
Terry Drummond
Alan Madill
Andy Linardatos
Hylton Mann
Francine Li
Jill Nykoliation
Janice Bisson
Deb Ingham
OMD
TEEHAN+LAX
VP-Mktg.
Mktg. Dir.
Creative Dir.
Creative Dir.
Copywriter
Art Dir.
Acct. Super.
Pres.
Bdcst. Producer
Print Producer
SOLAR LAUNCH CAMPAIGN
On Earth Day 2008, SunChips' factory in Modesto, Calif., opened
a 10-acre solar grid so that SunChips would be made with solar
energy. However, the brand's users were not hard-core green
consumers, and they didn’t care to hear about the details. They
just wanted to know they were doing something a little better.
The challenge was to find a way to connect a solar field at the
SunChips’ factory to the product that people held in their hands
and make the solar news simple, accessible and tangible.
