Contents
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Letter from the Chairman
Thank You to Our Sponsors
Highlighting Good Works
Winners
Grand Effie Judges

Letter from the Chairman
Wow!
What a time for marketers.

In recent years all of us have had to navigate the shifting marketing sands. These include the enormous changes in the media landscape and the fundamental impact of technology on how consumers interact with our brands and businesses. These changes have caused us all to consider each and every aspect of our marketing programs to identify what needs to change and what needs to remain the same.

This presents both opportunities and threats – but whatever else it is, it’s dynamic.

More recently, further increasing the degree of difficulty on an already taxing job, there is the additional context of a global financial crisis.

Pressure is therefore on both the size and use of budgets with the Holy Grail being an “innovative” approach with “proven” ROI!

Given all this, you’re at the right Awards Gala.

The Effies have always been, and will always be, about effectiveness. Whatever else changes and goes in and out of fashion, demonstrating the effectiveness of powerful ideas with the combination of insight, creativity and disciplined strategy will always be the key to success.

We have adapted, and we will continue to adapt to ensure we recognize that the competition format and entry requirements keep pace with the modern world. That’s why we removed a few years ago the need for all entries to include advertising as part of the mix…that’s why there is recognition with the Media Effie that in some

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Judges
Moderators
Worldwide Effie Programs
Acknowledgments

cases media strategy drives the overall solution…and that’s why we have introduced a new category this year – Brand Experience – reflecting the reality that everything communicates.